AMIRI COLLECTIONS

AMIRI collections are a masterclass in elevated West Coast luxury, blending a gritty rock-and-roll edge with the meticulous craftsmanship of Parisian high fashion. Founded by Mike Amiri, the brand’s aesthetic is rooted in a romanticized version of 90s Hollywood counterculture, reimagined for a modern, global audience.

The Core Aesthetic
  • Artisanal Distressing: The brand is world-renowned for its hand-distressed denim and "shotgunned" cottons, where pieces are literally treated to mimic years of wear, giving every garment an authentic, lived-in soul.
  • Rock-and-Roll Rebellion: Signature motifs include the iconic "Skel" bone appliqués and leather-pleated "MX1" patches, drawing inspiration from the stage-worn gear of legendary musicians.
  • Luxurious Textiles: While the look is rebellious, the materials are uncompromisingly high-end, utilizing custom-developed Japanese denim, Italian leathers, and heavy-gauge cashmere.

Key Collection Pillars
  • Signature Denim: Often referred to as "the uniform of the modern rockstar," these pieces feature slim silhouettes and intricate hand-repairs.
  • Luxury Streetwear: Graphic hoodies and oversized tees are elevated with 3D embroidery and specialized washes that give them a heavy, premium hand-feel.
  • Tailoring & Eveningwear: Beyond streetwear, AMIRI produces sharp, fluid tailoring and silk lounge sets that capture a "Hollywood after-hours" vibe—sophisticated yet effortless.